Food Packaging & Branding
UC Davis • Student • July 2018
Would you buy this for your friends and family as a souvenir?
Oftentimes I would receive nougats as souvenirs when friends and family visit Taiwan or China. It is typically packaged in a plastic air-tight bag or paper box. I decided to give an uplift to nougats, a confections candy made out of sugar and honey with the addition of nuts like almonds so that they can be served not only as treats but also as a memory aid for the trip.
Branding Identity
Business System
Marketing Materials
